UDP Candidate Services RFP

Candidate Services Packages for 2026 Candidates

Release Date: December 10, 2025

Questions Due: December 20, 2025

Proposal Deadline: December 31, 2025 at 5 pm MT

Interviews: January 5 to January 9, 2026

Award Notification: January 16, 2026

Contract Start: March 1, 2026

Primary Contact: Jade Velazquez, Executive Director, Utah Democratic Party

Overview

The Utah Democratic Party is seeking a qualified vendor to provide affordable, scalable services for first time and down ballot candidates. Many candidates need an accessible starter kit that covers basic campaign needs while others require more robust support for competitive races.

UDP aims to offer a structured set of tiered service packages that candidates can choose from based on their needs and resources. The goal is to create a Campaign in a Box system that allows new candidates to launch quickly, while giving more experienced campaigns room to grow.

Scope of Work

Vendors should propose three service tiers with clearly defined deliverables and pricing. Vendors may submit proposals for the full scope or selected tiers. UDP may award more than one contract if multiple vendors provide strong value.

Tier 1: Basic Candidate Starter Package

Designed for new candidates, low-budget races, and individuals who need fast, simple infrastructure to begin campaigning.

Required Components:

  • Candidate meeting schedule or guided consultation plan

  • Initial copywriting (candidate bio, about section, core issues)

  • Logo design (1 round of edits)

  • One-page website (mobile-friendly and secure) (1 round of edits)

  • Standard flyer design (front and back) (1 round of edits)

  • Basic field plan

  • ActBlue donation page setup

  • Action Network setup for volunteer sign-up and email list building

Goal: Provide a ready-to-launch foundation so candidates can start organizing, fundraising, and establishing a campaign presence without delay.

Tier 2: Expanded Candidate Package

Ideal for legislative or competitive county-level campaigns that need stronger branding, better infrastructure, and guided organizing support.

Required Components:

  • All Tier 1 deliverables

  • Full logo and brand kit (colors, typography, social media graphics)

  • Multi-page website or enhanced one-page site with additional sections

  • Enhanced flyer design and messaging refinement

  • Field plan with precinct-level priorities and basic turnout targets

  • Potential volunteer list intake and organization strategy

  • Donor list organization strategy or fundraising start-up guide

  • Draft communications plan or key messages document

Goal: Provide a more comprehensive package that equips candidates for visibility, volunteer growth, and early fundraising.

Tier 3: Comprehensive Services and A La Carte Add Ons

Developed for competitive campaigns that need full service campaign support or want to select specific add ons.

Suggested Tier 3 Components:

  • Full campaign plan

  • Digital fundraising strategy

  • Managed website updates

  • Photography session

  • Video content packages

  • Social media content calendar

  • Email and SMS program setup

  • Event planning support

  • Direct mail design coordination

  • Launch event strategy

  • Voter targeting guidance or data onboarding support

A La Carte Examples:

  • Additional flyer designs

  • Palm cards

  • Advanced social media graphics

  • Press release drafting

  • Debate prep support

  • Additional consulting sessions

Goal: Create a high support menu that candidates can tailor based on race competitiveness, resources, and campaign goals.

Required Qualifications

  • Experience with political campaigns

  • Strong graphic design and branding skills

  • Web development experience with secure hosting

  • Ability to write basic and advanced campaign copy

  • Understanding of field organizing principles

  • Ability to scale for multiple candidates

  • Strong customer service and responsiveness

  • Clear and transparent pricing

Proposal Requirements

All proposals must include:

A. Company Information

  • Company name and address

  • Summary of political or nonprofit experience

  • Team bios

B. Detailed Package Descriptions

  • Tier 1 deliverables and pricing

  • Tier 2 deliverables and pricing

  • Tier 3 deliverables and pricing

  • A la carte menu with pricing

C. Pricing Structure

  • Flat rates or package rates

  • Billing or invoicing process

D. Timeline and Capacity

  • Turnaround times for logos, websites, and field plans

  • Peak season availability

E. Sample Work

  • Logo examples

  • Website links

  • Flyer designs

  • Field plan outline or redacted sample

F. References

  • At least three references, preferably from political or high-volume clients

Evaluation Criteria

UDP will evaluate proposals based on:

  • Quality of previous work

  • Affordability and clarity of pricing

  • Strength of graphic design and website development

  • Understanding of political field work

  • Ability to scale for many candidates

  • Turnaround time and responsiveness

  • Additional value offered in Tier 3 and a la carte services

The Utah Democratic Party may select multiple vendors or request clarifications during the review period.

Submission Instructions

Submit proposals in PDF format to:

Jade Velazquez

Executive Director, Utah Democratic Party

jade@utdem.org 

Subject line: RFP Submission: Candidate Services Packages

Deadline: December 31, 2025 at 5 pm MT

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